‘Follow the money’ is a familiar mantra. But when we do, it’s a case of small change for farmers, who typically only get a tiny fraction of the price you pay at the checkout for a bottle of milk or a block of cheese.

At a time of multiple crises, including inequality and cost of living, small change doesn’t cut it. We need big change – a fundamental overhaul of how farmers and producers are rewarded and valued. Using the example of the dairy sector, we will explore how to rebalance fairness in food value chains. What is the true cost of cheap milk? If we want ‘better’ dairy, surely we need to pay more…

How can we all support a transition to more ethical dairy – including a fair share for farmers?

Expert speakers are Vicki Hird, Head of Sustainable Farming at Sustain: the alliance for better food and farming, co-author of the recent report ‘Unpicking Food Prices: Where does your food pound go and why do farmers get so little?’, campaign strategist and author.

Nicholas Saphir, Chair at Agriculture and Horticulture Development Board and former Chair of the Board of OMSCo Organic Milk Co-operative.

The talk is chaired by Dan Crossley, Executive Director of the Food Ethics Council.

This talk was first broadcast live from Impact Hub Kings Cross, however due to technical difficulties with the broadcast of the hybrid event, the speakers have been kind enough to give up their time and record their presentations for us.